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... ready meals continue to lead the european market for frozen and chilled foods, although the category will likely undergo a wave of reformulation as manufacturers attempt to improve the health profile of their products ... the frozen and chilled foods category includes ready meals, pizza, coated foods and savoury bakery products ... pizza followed in second place at 24 per cent, and coated foods (usually fish- or poultry-based products) accounted for 23 per cent of the market last year ... in second place is germany (€3 ... in the uk, consumers prefer chilled foods, while in germany frozen foods are more popular ... the frozen sector also dominates in italy and ireland, although its share of overall sales is slightly lower than in germany, says the report